Social media apps on mobile phone showing engagement metrics
Social Media

Build Your Brand on Social

Your customers spend hours every day on social media. Are you there when they're looking? We create strategic content, engage your community, and run paid campaigns that turn followers into customers.

The Opportunity

Why Social Media Matters

Social media is where your customers discover, research, and decide. A strong presence builds trust and drives sales.

Your Customers Are Already There

Nearly 5 billion people use social media worldwide, spending an average of 2.5 hours daily scrolling, engaging, and discovering new brands. In South Africa, social media usage continues to grow rapidly, especially on platforms like Facebook, Instagram, and TikTok.

But presence alone isn't enough. The businesses that win on social media have a strategy. They post consistently, engage authentically, and create content that resonates with their target audience. Random posting when you have time doesn't cut it anymore.

77% of consumers say they're more likely to buy from brands they follow on social media. That's not just awareness - that's revenue waiting to be captured with the right approach.

4.9B People use social media globally
2.5hrs Average daily time on social
77% Buy from brands they follow

Time Consuming

Quality social media management takes hours daily. Creating content, responding to comments, staying on top of trends - it pulls you away from actually running your business.

Inconsistent Posting

You start strong but life gets busy. Weeks go by without posts, then a flurry of activity, then silence. Algorithms punish inconsistency with decreased reach.

Poor Quality Content

Stock photos, generic captions, and uninspired graphics make your brand forgettable. You know you need better content but don't have the skills or tools to create it.

No Clear Strategy

Posting randomly without goals wastes effort. You need content pillars, target audiences, and metrics to measure what's actually working - not just posting and hoping.

Our Services

What We Offer

Comprehensive social media services tailored to your business goals and target audience.

01

Content Creation & Scheduling

We create scroll-stopping content that represents your brand and resonates with your audience, scheduled for optimal engagement times.

  • Custom graphics and visual design
  • Engaging copywriting and captions
  • Strategic hashtag research
  • Content calendar planning
  • Platform-optimized formats
02

Community Management

We monitor and engage with your audience, responding to comments and messages promptly to build relationships that convert.

  • Comment monitoring and responses
  • Direct message management
  • Proactive engagement with followers
  • Reputation monitoring
  • Crisis response protocols
03

Paid Social Advertising

Strategic paid campaigns that reach your ideal customers with compelling creative, optimized for maximum ROI.

  • Meta Ads (Facebook & Instagram)
  • LinkedIn advertising for B2B
  • TikTok ads for younger audiences
  • Audience targeting and retargeting
  • A/B testing and optimization
Platforms

Platforms We Work With

We create tailored strategies for each platform, understanding that what works on Instagram differs from LinkedIn or TikTok.

Facebook

Community building, local business promotion, events, and highly targeted advertising to reach customers by demographics, interests, and behaviors.

Instagram

Visual storytelling through feed posts, Stories, and Reels. Perfect for lifestyle brands, restaurants, retail, and any business with visual appeal.

LinkedIn

Professional content, thought leadership, and B2B networking. Essential for professional services, consultants, and companies selling to businesses.

TikTok

Short-form video content that captures attention and builds brand personality. Critical for reaching Gen Z and increasingly popular with all age groups.

Our Process

How We Create Content

A systematic approach that ensures consistent, high-quality content aligned with your brand and goals.

1

Strategy Development

We analyze your brand, audience, competitors, and goals to create a comprehensive social media strategy with content pillars, posting schedules, and success metrics.

2

Content Creation

Our team creates custom graphics, writes engaging copy, and produces video content tailored to each platform's best practices and your brand guidelines.

3

Review & Approval

You review the content calendar and individual posts before publishing. We incorporate your feedback and ensure everything represents your brand accurately.

4

Publishing & Engagement

Content is published at optimal times for your audience. We monitor for comments and messages, engaging in real-time to build community and address questions.

5

Analysis & Optimization

We track performance metrics, identify what's working, and continuously refine the strategy. Monthly reports keep you informed on progress and insights.

Reporting

Reporting & Analytics

Transparent reporting that shows exactly what's working and how your investment is performing.

Data-Driven Decisions

We believe in measuring what matters. Every month, you receive a comprehensive report showing the metrics that actually impact your business - not vanity metrics that look good but don't translate to results.

We track growth, engagement, reach, and most importantly, the actions that lead to business outcomes: website clicks, contact form submissions, messages, and conversions.

  • Follower growth - How your audience is expanding month over month
  • Engagement rates - Likes, comments, shares, and saves per post
  • Reach and impressions - How many people see your content
  • Website traffic - Clicks through to your website from social
  • Ad performance - ROAS, cost per click, conversions from paid campaigns
Social media analytics dashboard
FAQ

Social Media Questions

Common questions about our social media management services.

How many posts per week do you create?

This depends on your package, goals, and platforms. We typically recommend 3-5 posts per week per platform for optimal engagement without overwhelming your audience. During strategy development, we determine the right frequency for your specific situation and budget.

Do I have to approve every post?

We can work however you prefer. Most clients review and approve the monthly content calendar, with individual post approval for sensitive topics. Once we understand your brand voice well, many clients let us post without individual approval. You maintain full control either way.

Will you maintain my brand's voice and style?

Absolutely. During onboarding, we analyze your existing content, brand guidelines, and successful posts. Our goal is to enhance and evolve your presence while staying true to your brand personality. We create brand voice guidelines to ensure consistency across all content.

How quickly will I see results?

Engagement improvements are often visible within the first month as content quality improves. Meaningful follower growth typically takes 2-3 months of consistent effort. Paid campaigns can show immediate results. We set realistic expectations based on your starting point and goals.

Do you handle negative comments or crisis situations?

Yes. We have established protocols for handling negative feedback professionally. For serious issues, we alert you immediately and develop a response strategy together. Our goal is always to protect and enhance your reputation while addressing legitimate concerns.

What's the minimum commitment?

We ask for a 3-month minimum commitment because social media success requires consistency over time. This allows us to properly implement strategy, gather meaningful data, and demonstrate results. After the initial period, continue month-to-month with 30-day notice.

Let's Build Your Social Presence

Your audience is already on social media. Let's make sure they're following you, engaging with your content, and becoming customers. It starts with a conversation.

Free consultation includes social media audit and strategy recommendations