Frequently Asked Questions
Everything you need to know about working with DevReveal. From our services and process to technical details and support - find answers to the most common questions below.
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Services
Learn about our services, what they include, and how they help your business grow.
View QuestionsProcess & Working Together
Understand our workflow, timelines, and what to expect when partnering with us.
View QuestionsTechnical
Get answers to technical questions about Core Web Vitals, SEO, AI search, and more.
View QuestionsSupport & Communication
Information about ongoing support, communication, and post-project assistance.
View QuestionsServices Questions
Learn about what we do and how our services can help your business succeed online.
What does DevReveal do?
DevReveal is a premium web agency based in the Cape Town, South Africa. We specialize in transforming underperforming websites into high-performing business assets.
Our core services include:
- Website Readability - Making your content clear, accessible, and engaging
- Mobile Speed Optimization - Achieving excellent Core Web Vitals scores for better rankings
- UI/UX Polish - Professional design refinements that convert visitors to customers
- SEO & AI Search - Getting found in Google AND AI search tools like ChatGPT and Gemini
- Website Care - Ongoing maintenance, security, and performance monitoring
- Social Media Management - Building your brand presence across social platforms
Unlike agencies that build from scratch, we focus on maximizing the potential of your existing website investment.
Do you build websites from scratch?
Our primary focus is improving existing websites rather than building new ones from scratch. We believe many businesses already have websites that simply need optimization rather than expensive rebuilds.
However, for select projects where a new build makes more sense, we can discuss full website development. During your consultation, we'll honestly assess whether your current site can be optimized effectively or if a rebuild is truly necessary.
Our approach saves you money while delivering measurable results faster than a complete rebuild would.
Who is behind DevReveal?
DevReveal was co-founded by Edward Theron, who brings 13+ years of product development experience, partnering with a Senior Software Developer with deep expertise in SaaS and AI technologies.
Our team has worked with businesses of all sizes, from local startups to established enterprises, and brings a customer-first philosophy to every project. Based in Cape Town, South Africa, we combine technical expertise with a deep understanding of what businesses need to succeed online.
Learn more about our story and approach on our About page.
What types of businesses do you work with?
We work with a diverse range of businesses, including:
- Small and medium-sized businesses looking to improve their online presence
- Professional service providers - lawyers, accountants, consultants, medical practices
- E-commerce stores needing speed and conversion optimization
- Local businesses wanting better local search visibility
- Startups that need their website to perform from day one
- Established companies modernizing their digital presence
If you have a website that's not performing as well as it should, we can help - regardless of your industry or size.
What areas do you serve?
We're based in the Cape Town, South Africa and work primarily with South African businesses. Our local presence means we understand the South African market and business landscape.
That said, all our services can be delivered remotely, so we can work with clients anywhere in the world. We've successfully partnered with businesses across multiple time zones.
Whether you're in Cape Town, Johannesburg, or overseas, we can help optimize your website and digital presence.
What social media platforms do you manage?
We manage the major social media platforms that businesses use effectively:
- Instagram - Feed posts, stories, reels, engagement
- Facebook - Business page management, community building, advertising
- LinkedIn - Professional content, thought leadership, B2B networking
- X (Twitter) - Brand voice, real-time engagement, trend participation
- TikTok - Short-form video content for younger audiences
- YouTube - Video content strategy and optimization
We'll recommend the platforms that make the most sense for your business and target audience. Learn more about our Social Media services.
Do you offer ongoing maintenance?
Yes! Our Website Care packages provide comprehensive ongoing maintenance and improvement:
- Care (Essential) - Security updates, backups, uptime monitoring, minor fixes
- Care + Growth - Everything in Care plus SEO monitoring, monthly reports, content updates, priority support
- Performance - Full-service maintenance including A/B testing, conversion optimization, and advanced performance monitoring
Website care ensures your site continues performing well long after the initial optimization. Learn more about our care packages.
Process & Working Together
Understand our workflow, timelines, and what to expect when partnering with DevReveal.
What happens during the free consultation?
During your free 30-minute consultation, we:
- Listen - Understand your business, goals, and challenges
- Review - Quick assessment of your current website's performance
- Identify - Pinpoint the most impactful improvements for your specific situation
- Recommend - Suggest appropriate services and strategies
- Answer - Address any questions you have about our process or approach
There's no pressure to commit. If we're not the right fit for your needs, we'll tell you honestly. The consultation is simply an opportunity to understand how we can help your business succeed.
How long does a typical project take?
Project timelines vary based on scope and complexity:
- Website Readability - 3-7 days
- Mobile Speed Optimization - 1-4 weeks (depending on scope)
- UI/UX Polish - 1-3 weeks
- SEO & AI Search - 2-4 weeks for implementation
- Comprehensive projects - 4-8 weeks for full optimization
We'll provide a specific timeline during your consultation based on your site's requirements and your priorities. We're transparent about realistic timeframes and always deliver on schedule.
How do you handle revisions and feedback?
We believe in collaborative work where your input shapes the final result:
- Regular updates - We share progress throughout the project, not just at the end
- Review stages - You review work at key milestones before we proceed
- Included revisions - Reasonable revisions are included in every project
- Clear communication - We explain what we're doing and why at every step
Your feedback is essential to ensuring the final result exceeds your expectations. We don't consider a project complete until you're satisfied.
Do I need to provide anything to get started?
To begin work, we typically need:
- Website access - Admin/backend access to make changes
- Hosting access - For speed optimization work (cPanel, FTP, etc.)
- Analytics access - Google Analytics, Search Console (if applicable)
- Brand assets - Logo files, brand colors, fonts (if you have them)
- Content - Any text or images you want to add (if applicable)
Don't worry if you're missing some of these - we'll guide you through exactly what's needed once we agree on the project scope. We make the process as smooth as possible.
Will my website have downtime during optimization?
Minimal to none. We work carefully to avoid disrupting your live website:
- Most changes are made without any visible downtime
- We test changes in staging environments when possible
- Major updates are scheduled during low-traffic periods
- We always create complete backups before making significant changes
If any downtime is absolutely necessary (rare), we'll discuss it with you in advance and keep it to an absolute minimum - typically just minutes during off-peak hours.
How do I get started?
Getting started is simple:
- Request a consultation - Fill out our contact form or send us a message
- Free consultation - We'll review your site and discuss your needs (30 minutes, no obligation)
- Receive a proposal - Clear scope, timeline, and custom quote based on your requirements
- Approve and begin - Once you approve, we start work immediately
The entire process from first contact to project kickoff typically takes just a few days. Request your free consultation today.
Technical Questions
Understand the technical aspects of website optimization, SEO, and performance.
What is Core Web Vitals and why does it matter?
Core Web Vitals are Google's official metrics for measuring user experience on websites. They consist of three key measurements:
- LCP (Largest Contentful Paint) - How fast does your main content load? Target: under 2.5 seconds
- INP (Interaction to Next Paint) - How quickly does your site respond to user interactions? Target: under 200ms
- CLS (Cumulative Layout Shift) - Does content jump around while loading? Target: under 0.1
Why it matters: Google uses these metrics as ranking factors. Sites with poor Core Web Vitals scores are penalized in search results. Beyond SEO, every 1-second delay in load time can reduce conversions by 7%.
Learn more about our Mobile Speed Optimization service.
What is AI SEO and how is it different from traditional SEO?
AI SEO optimizes your website to appear in AI-powered search tools like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity.
How it's different from traditional SEO:
- Traditional SEO focuses on keyword rankings in Google's organic results
- AI SEO ensures AI systems can understand and recommend your business when users ask questions
AI tools don't show a list of links - they provide direct answers. If your business information isn't structured correctly, AI systems won't know you exist. We implement:
- llms.txt files that AI systems read for quick business information
- Schema.org structured data for clear, machine-readable business details
- Authoritative content that AI systems trust and cite as sources
- Entity optimization for brand recognition across AI platforms
Learn more about our SEO & AI Search service.
What is website readability and why is it important?
Website readability refers to how easily visitors can read and understand your content. Poor readability drives visitors away before they even engage with your message.
Common readability problems we fix:
- Text that's too small or hard to read on mobile devices
- Low contrast between text and background colors
- Lines of text that are too long or too short to read comfortably
- Poor font choices that strain the eyes
- Cluttered layouts with no visual breathing room
- Missing or poor heading structure
Good readability isn't just about aesthetics - it directly impacts how long visitors stay, whether they understand your message, and ultimately whether they become customers.
Learn more about our Website Readability service.
What's the difference between UI and UX?
UI (User Interface) refers to the visual elements users interact with - buttons, menus, forms, colors, and typography. It's how your website looks.
UX (User Experience) is the overall experience users have - how easy it is to navigate, find information, and complete actions. It's how your website feels to use.
A simple analogy: UI is like the dashboard of a car (the buttons, displays, aesthetics), while UX is the entire driving experience (comfort, intuitiveness, satisfaction).
Great websites need both: beautiful design (UI) that's also intuitive and functional (UX). Our UI/UX Polish service improves both aspects of your website.
What is structured data and Schema.org?
Structured data is code that helps search engines understand your content better. Schema.org is the standard vocabulary used to create this structured data.
For example, structured data tells Google:
- "This is a business called DevReveal"
- "We're located in the Cape Town, South Africa"
- "We offer web development services"
- "Here's our contact information"
Benefits of structured data:
- Rich snippets in search results (star ratings, prices, availability)
- Better understanding by Google and AI search tools
- Improved local search visibility
- Eligibility for featured snippets and knowledge panels
We implement comprehensive structured data as part of our SEO services.
What website platforms do you work with?
We work with virtually any website platform, including:
- WordPress - The most popular CMS (we're experts at WordPress optimization)
- Shopify - E-commerce optimization and customization
- WooCommerce - WordPress-based e-commerce
- Webflow - Design-focused websites
- Squarespace - Template-based sites
- Wix - Website builder platforms
- Custom-built sites - HTML, React, Vue, and other frameworks
Some platforms have limitations on what can be optimized. During your consultation, we'll assess your specific platform and explain what's possible.
Support & Communication
Information about ongoing support, communication, and post-project assistance.
What if I'm not satisfied with the results?
Client satisfaction is our priority. Here's how we ensure it:
- Clear expectations - We define deliverables and success metrics upfront
- Regular check-ins - Catch issues early, not at the end
- Measurable results - For performance work, we provide before/after metrics you can verify
- Revision rounds - We work with you until you're genuinely happy
If something isn't right, tell us. We'll make it right. Our reputation depends on delivering results our clients are proud of. We've never had a project where we couldn't reach a satisfactory outcome together.
How do you communicate during projects?
Clear communication is essential. We adapt to your preferences:
- Email - Primary communication for documentation and updates
- Video calls - For consultations, reviews, and complex discussions
- WhatsApp/Phone - For quick questions and urgent matters
- Project management tools - If you prefer (Trello, Asana, etc.)
We provide regular progress updates - you'll never be left wondering what's happening with your project. Response times are typically within 24 hours for standard inquiries, and same-day for urgent matters.
What support do you provide after a project is complete?
After project completion:
- 30-day support period - Free assistance with any issues related to our work
- Documentation - Clear handover documentation explaining what was done
- Training - If needed, we'll show you how to maintain any new features
- Ongoing availability - We're always here if you need additional help later
For continued peace of mind, many clients choose our Website Care packages for ongoing maintenance, monitoring, and support.
How quickly do you respond to questions?
Our typical response times:
- General inquiries - Within 24 hours (usually much faster)
- Active project questions - Same business day
- Urgent issues - Within hours during business hours
- Website Care clients - Priority response, often within 1-2 hours
We're based in South Africa (SAST timezone) and work standard business hours. For urgent matters outside these hours, Website Care clients have access to emergency support.
Do you sign NDAs or confidentiality agreements?
Absolutely. We take confidentiality seriously and are happy to sign NDAs before discussing sensitive information about your business.
As standard practice:
- We treat all client information as confidential by default
- We never share your data, strategies, or business details with others
- We use secure methods for sharing credentials and sensitive files
- Access credentials are stored securely and deleted after project completion
If you have a specific NDA you'd like us to sign, just send it over and we'll review it promptly.
Can I see examples of your previous work?
Yes! During your consultation, we're happy to share relevant case studies and examples of our work. We can show:
- Before/after comparisons - Visual transformations and performance improvements
- Performance metrics - Core Web Vitals improvements, speed test results
- SEO results - Ranking improvements and traffic growth
- Client testimonials - Feedback from businesses we've worked with
Some clients prefer to remain anonymous, but we have several who are happy to serve as references. Get in touch to discuss your project and see relevant examples.
Still Have Questions?
Can't find what you're looking for? We're here to help. Reach out directly and we'll respond within 24 hours with the answers you need.